An often heard concern pertaining to online freight platforms is that they will lead to a ‘race to the bottom’ as shippers will always choose the lowest rate. Based on access to 780,000 online spot rate offers, I have analyzed to which degree this fear is real. The data is clear. In cases where shippers had a choice between different providers for a departure on the same day, 49 percent did not choose the cheapest provider.
SeaIntelligence Consulting CEO and Partner Lars Jensen
Spot container rates from Shanghai to Los Angeles were $2,274 per FEU as of Jan. 17, while rates from Shanghai to New York were $3,245 per FEU, up 67 percent and 13 percent year-over-year, respectively, according to Drewry’s World Container Index.