Governors lobby DOT for transport plan
The U.S. government should develop a plan to better guide transportation policy and investment during the next decade instead of continuing to rely on annual budgets based on wish lists from various constituencies, Pennsylvania Gov. Ed Rendell told Transportation Secretary Ray LaHood last month.
House approves DOT pay reimbursements
The House of Representatives passed a bill Wednesday to reimburse about 2,000 Department of Transportation employees who were laid off for two days without pay when the department’s legal authority to spend money expired on March 1.
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The European Union and Singapore have begun talks toward establishing a free trade agreement.
Officials are meeting in Singapore this week.
“The proposed free trade agreement will strengthen economic ties between Singapore and the EU, provide new opportunities for traders and consumers alike and contribute to generating growth in our economies," EU Trade Commissioner Karel De Gutch said in a statement. "For Europe, it will also mark an important stepping stone in the EU's engagement with the ASEAN region."
The EU also announced it would begin free trade talks with Vietnam. International news outlets are reporting the EU prefers to engage ASEAN nations individually, rather than as a bloc, because it has ongoing sanctions against the government of Myanmar.
The ASEAN region is the EU’s third-biggest trading partner after the United States and China.
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Panalpina sees profit, revenue fall
Swiss forwarder and logistics provider Panalpina had consolidated profit of 10 million Swiss francs ($9.3 million) in 2009 compared to 114 million francs in 2008.
Revenue fell to 7.3 billion francs ($6.8 billion) in 2009 compared to 10.6 billion francs in 2008.
Overall, Panalpina transported 731,000 tons of air freight, 19 percent less than in 2008, and 1.1 million TEUs of ocean freight, down 14 percent.
Panalpina expands L.A. facility
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OOIL’s terminals, property divisions sales set focus on its container shipping business and put funds away for a rainy day.
By Eric Johnson
In mid-January maritime news service Alphaliner released a collated list of all the major container lines that had sought to raise capital in the last 10 months.
The list of 12 lines, which includes some of the industry’s biggest and most well-respected carriers, raised $12.7 billion. That’s a staggering figure, even more than the $7 billion in losses the liner carrier industry is expected to have accrued in 2009.
Later in January, Drewry Shipping Consultants pegged capital raised industry-wide at $15 billion through November 2009.
Whatever measure one uses, it’s important to note that all those capital-raising efforts can be filed under two broad categories — debt or dilution of equity. All of the measures taken by lines to generate cash involved either borrowing money from lenders, shareholders or governments; or issuing shares or rights in the company.
The effect of those two types of measures is similar — a drain on the future profitability of the company for its current owners, either because of debt repayment or because more owners would share in any future success.
Noticeably absent from that list is Hong Kong container line OOCL. In 2009, OOCL suffered with the rest of the container industry, but it didn’t take on additional debt, nor did it issue additional shares in the company.
In fact, the line didn’t do anything extraordinary, even as its revenue fell 35 percent and its volume dropped 14 percent. To know why, one has to look back more than three years — to November 2006.
That’s when OOIL, OOCL’s parent company, made the eyebrow-raising decision (at the time) to sell its terminals division, which consisted of two terminals each in the ports of New York-New Jersey and Vancouver, British Columbia.
The sale, to a teachers’ pension fund in the Canadian province of Ontario, netted OOIL $2.4 billion — a pretty healthy sum, especially with the current knowledge that the industry was headed for an unprecedented tailspin. But at the time, the sale was questioned. Container shipping was going great guns, containership demand was actually surpassing supply, and the container terminals business looked lucrative both in the short and long terms.
Half the money from the sale went to shareholders by way of two special dividends while the other half was retained in OOIL for expansion of its remaining businesses in container transportation and logistics and property development. Roughly half of what was retained was invested in the property development business, with the balance available for the growth of OOCL, said Stanley Shen, OOIL director of investor relations.
The money from the sale essentially acted as a rainy day fund, and the rainy days came hard and fast.
OOCL is more reliant on the transpacific trade than Asia/Europe. As part of the Grand Alliance — along with NYK Line and Hapag-Lloyd — it pools ships on major trades, using the various members’ strengths to maximum benefit. OOCL, as American Shipper noted in its September issue (“Top 20 container lines,” at www.AmericanShipper.com/links), essentially acts as the Grand Alliance’s specialist express transpacific carrier.
Most of its east/west vessels are deployed on this trade and, most importantly, its volume on the transpacific surpasses its volume on the Asia/Europe lane by nearly 50 percent. So it’s important to note that the slowdown in world shipping actually hit the transpacific well before Lehman Brothers folded and the world economic crisis fully took hold in September 2008.
That made the $1.2 billion in cash OOCL retained from the sale of its terminals all the more important. It could be argued that OOCL was positioned as well as any line in the world for the downturn, based on its cash reserves and conservative vessel order book. Indeed, no line was set up to actually succeed in such a depressed volume and rate environment as existed in late 2008 and early 2009, but the Hong Kong line was well prepared to weather the storm.
Another Sale, More Cash. American Shipper sought perspective from OOCL on the issue in early January. As it turns out, the request appeared prescient, because on Jan. 18, OOIL announced another cash-raising salvo. The line said it had sold all but two properties from its considerable property and development division for another $2.2 billion.
Just after the sale of the property division was announced, American Shipper spoke with Shen about the impact the terminals unit sale had on OOCL’s business during the downturn, and how the upcoming property division sale would affect its cash position.
 | | Shen |
“I think the story is about how a company quite diversified back in 2006 has narrowed its focus to a single core business,” Shen said.
He added there’s “never a perfect time to sell; the question is when is it the right time for the company.”
The sale of the terminals came at a time when the container industry was beyond buoyant — some might say overheated. A Goldman Sachs report on OOIL in March 2006 — several months ahead of the terminals sale — painted a favorable portrait, saying its share price didn’t reflect its full value. The report said OOIL’s value should have taken into account the viability of its three divisions.
“We believe that OOIL should be increasingly valued on the basis of the sum-of-the-parts methodology encompassing its diversified business: container shipping, container terminals and property,” the Goldman Sachs report said. “Not only are the latter two businesses growing, but we believe there are also catalysts that could unlock their real value.”
The report specifically mentions the high price DP World paid to acquire P&O Ports in January 2006 as a reason to value its
assets beyond ships. The analysts further said OOCL’s container shipping business was undervalued because it wasn’t appropriate to apply typical rules to the valuation of its assets.
“We do not believe in (book value) impairment due to the prospect of falling vessel prices: like aircraft values, container vessel values are cyclical,” the Goldman Sachs report said. “We think that current fleet (book values) undervalue the fleet by 25 percent.”
To underscore the point about the volatility of ship values, a 6,500-TEU vessel ordered in 2006 for $100 million was selling for $35 million in 2009.
In any case, smack in the middle of the sourcing boom out of China, OOIL decided to sell its terminals. Then, months later, demand fell off a cliff, leaving lines strapped for cash as rates plummeted below costs.
“All the analysts gave a lower valuation than what we sold it for,” Shen said.
Indeed, the Goldman Sachs report valued the terminals at nearly $500 million in March 2006, or less than a quarter of what OOIL fetched in the sale.
Despite its apparent readiness for difficult times, Shen said OOCL was as surprised by the depth of the downturn as any other line.
“We were caught off-guard, but we were fortunate in being financially sound and with sufficient operational flexibility,” he said. “We had cash (more than $2 billion counting the remaining proceeds from the sale of the terminals and previous reserves), and our mix of owned and chartered-in vessels meant we were able to manage our overcapacity without having to lay up vessels.”
Financial Health Table. A recent review of the financial health of the parent companies of 18 shipping lines, released in January by London-based Drewry, found that OOCL was in the best shape of those surveyed.
Drewry’s survey used the Z-score, an economic benchmark that weighs a company’s revenue, assets and liabilities and predicts the likelihood of it declaring bankruptcy in the next two years. OOIL, along with Maersk Line parent A.P. Moller - Maersk, were the only companies not to be considered in a distressed state.
The table was formulated mostly using half-year or three-quarter-year financial reports for 2009, before many of the government or shareholders rescues, or bond and share issues, had occurred.
 | | Heaney |
“Nearly $15 billion had been raised … as of the end of November,” Simon Heaney, editor of Drewry’s new Freight Shipper Insight, wrote in January. “By far, the most common way of raising cash was through equity/share issues, to the tune of $8 billion. Bond issues are also contributed about $3 billion, while government guarantees and other measures added another $3 billion or so. The rekindling of interest by shipping companies in the equity and bond markets is in part a response to bank lending becoming harder and more expensive to access.”
OOIL, unlike Maersk, was able to eschew such measures, content in its ability to weather the storm using cash reserves and its ability to secure low interest rates.
“The sale of the property division will put another $1 billion in the bank, which gives us the ability to ride this out,” Shen said. “We didn’t have to raise debts. We didn’t need to borrow money. We didn’t offer additional shares or promote rights issues. With cash in the bank, we’re also able to borrow at advantageous rates.”
OOCL’s vessel ordering activity over the last decade-plus shines a further light on its conservative but strategic methods. It ordered 5,000-TEU vessels in 1993, with those vessels coming online in 1995, in time to take advantage of China’s accession to the World Trade Organization. In 2001, it ordered 8,000-TEU ships, with the first of those vessels arriving just in time for the demand boom between 2003 and 2006, and the last two to be delivered in 2013.
OOCL has avoided orders for so-called mega-ships, content with the sufficient size and flexibility that the 8,000-TEU vessels offer on major trades — after all, it’s far easier filling an 8,000-TEU ship in a downturn than a 13,000-TEU vessel.
OOCL’s current order book looks downright sparse compared to the huge orders placed by its rivals in the top 20 list of container lines. OOCL operates 73 vessels, of which 41 are owned and 32 are on charter. It has 11 more ships to be delivered (four in 2010), and that coming capacity represents less than a quarter of its current capacity.
Only three other lines among the world’s top 20 are in such a favorable position. And only one other line has an average fleet age younger than OOCL’s 5.5 years. Hapag-Lloyd’s average fleet age is 5.4 years, while the industry average is 9.7 years, according to Containerisation International. A half-dozen other lines are in a similar position as OOCL in terms of vessels ordered, but of those, none have been able to escape the borrowing or share-raising measures as OOCL has.
Now, instead of awaiting dozens of vessels that will likely be surplus to demands over the next three years, OOCL is sitting with cash in hand from two major sales.
OOIL seemingly has the financial wherewithal to see it through the current downturn in container shipping. As of June 30, the company had $7.1 billion in total assets (including $1.6 billion in liquid assets), with $3 billion in total liabilities. And that doesn’t take into account the sale of the property division.
Compare that to a handful of other lines, which have had to lean on shareholders and ship owners to provide billions as they restructure their debts. Such measures have been required at CMA CGM, (where debts are said to be more than $5 billion), at OOCL’s Grand Alliance partner, Hapag-Lloyd and at Zim, a partner to the Grand Alliance carriers on a handful of Asia/Europe and transpacific services.
It should be noted that results for all three of those carriers have picked up significantly, with CMA CGM announcing late in 2009 that it was breaking even on operations and reports in late January suggesting similar developments at Hapag-Lloyd.
Zim may have also turned a corner by canceling some of its boxship orders and securing interim funding as ocean freight rates firm.
No Second Thoughts. The sales that OOIL made have risks, of course. The different business units were a way to diversify OOIL’s revenue streams. Maersk Line, for example, has oil assets upon which to rely if the ocean transportation business continues to struggle. Its terminals division performed well in 2009 despite the global container downturn. Other lines with terminal divisions have largely held on to those assets, and in fact have grown them.
But Shen said that while there are no regrets or second thoughts, the sales of the terminals and property divisions were difficult decisions.
“Both businesses had been viewed as strategic and there was no ‘moment of clarity’ in terms of the decision to sell the terminals division,” which earned the company operating profits of nearly $100 million in the 12 months through June 2006, he said.
The decision to sell the property division was equally difficult.
“We have the utmost confidence in the economic growth of China and were very comfortable with our property development activities given our positive view on the outlook for that sector in the mainland,” Shen said.
He added that the time and investment required to manage the property division can now be focused on the OOCL liner and logistics business.
When the property division sale was announced, OOIL Chief Financial Officer Ken Cambie said, “OOIL intends to use the sale proceeds from the transaction for general working capital purposes and to fund growth opportunities in its core business of container transport and logistics service.”
Those capital reserves will only become more valuable as the depth of the capacity overhang becomes clearer in 2010 and 2011. Rates and revenue may recover over that period, but will it be enough to overcome the debts lines have accrued? Will lines quickly return to the “supernormal profits” (as characterized by Goldman Sachs) they enjoyed from 2003 to 2005? If not, the backing of governments and shareholders may not be so easy to secure going forward.
Carriers who borrowed money will have the burden of debt, and perhaps the creditors who have helped a handful of lines will be telling management teams to focus on returns rather than market share.
As for OOIL, Shen said the company benefits from a tight integration between its shareholders and executives.
“There’s a direct link from our shareholders to our management and that’s central to our success,” he said. “It means stable plans can be put in place over the long term.”
Its stable and profitable ways — 2009 will be the first loss-making year for the line since 1992 — has stood it in good stead among the global giants with more fleet capacity and market share.
“Based on our fleet size, we are a relatively small carrier in the industry,” Shen said. “Our alliance membership and cooperation on capacity through slot sharing with other liners is essential to us in delivering the best service to our customers.”
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Container derivatives floated as tool to fight freight volatility.
By Chris Dupin
The Shanghai Shipping Exchange launched its Shanghai Containerized Freight Index on Oct. 16, 2009. The SCFI is based on the weighted average of the cost of moving freight from Shanghai along 15 different trade routes around the world.
To create the index, 15 shipping lines and 15 forwarders or shippers submit weekly to the exchange their estimate of the spot rates, quoting “all-in rates” in dollars per 20-foot equivalent units, or in the case of the U.S. West Coast and East Coast trades, 40-foot equivalent units.
On Oct. 16, the SCFI pegged the cost of moving an FEU of freight from Shanghai to the U.S. West Coast at $1,369. The Transpacific Stabilization Agreement, which represents 15 leading container carriers in the Asia-to-U.S. trade, said that rates had fallen for many commodities by $1,000 per FEU.
That spurred the TSA to announce in October initiatives to restore rates, first with an $800-per-FEU general rate increase for West Coast cargo to take effect in May and June when contracts expired, and a peak season surcharge of $400 per FEU after Aug. 1. Then it announced in December that it would not wait that long, but on Jan. 15 seek to impose a separate “emergency revenue charge” of $400 per FEU on shippers.
By Feb. 5, the SCFI’s estimate of the freight rate on the Shanghai-to-West Coast route was 50 percent higher, $2,061.
That kind of price volatility may spur interest by both carriers and shippers in a new product — container freight derivatives based on the SCFI or its components.
In January, London-based Clarkson Securities Ltd. announced it had arranged the first trade of a container freight swap agreement based on the SCFI.
The trade took place between the investment bank Morgan Stanley and Delphis, whose subsidiary Team Lines operates container feeder ships in Europe.
Financial derivatives for the container shipping industry have been long discussed — even energy trading company Enron discussed the idea prior to going belly-up in 2001.
Freight derivatives are commonplace in the dry bulk and tanker markets where they have been in use since the 1990s, based on indexes created and updated daily by the Baltic Exchange.
“We have been working closely with the Shanghai Shipping Exchange to ensure the SCFI will be a suitable mechanism for container freight derivatives such as this and firmly believe this index heralds a new era for marine risk management,” said Alex Gray, chief executive officer of Clarkson Securities.
The forwards or swaps are “principal to principal” derivative contracts that are traded over-the-counter, not on an exchange. They are agreements between two counterparties where one takes the view that freight rates will increase above some agreed level in the future, while the other believes they will decrease.
The contract is settled against the price of an index — in this case the SCFI or one of its components — with the difference between the agreed price and the index paid to the company that made the correct call by the other counterparty.
There is no “physical delivery” of space on ships, as there might be with, say copper futures, where a contract might be settled by delivery of metal to a warehouse.
Benjamin Gibson, a freight derivatives broker at Clarkson, said the first contract was a small one, covering the movement of only five containers in each of two months.
As of early February, no additional trades had been made, but Clarkson was marketing the concept to container carriers and logistics companies and working with a clearinghouse for the trading of the derivatives.
He did not say which clearinghouse will handle the trades, but three groups — the London Clearing House, NOS Clearing in Oslo, Norway, and SGX AsiaClear in Singapore — do clearing work for bulk freight derivatives.
Companies trading container freight derivatives will have to pay clearing costs and a fee to a broker for arranging the trade. Gibson said Clarkson will charge $30 per container.
Clarkson believes there is big potential in the market, not only among shippers and carriers that may want to hedge their risk, but also by financial firms looking for a new product to trade.
Gibson noted there have been previous proposals to trade derivative products based on containerhip charter indexes such as the ConTex index published by the Hamburg Shipbrokers Association. But Clarkson believes there will be broader interest in a derivative based on the actual freight rates, he said.
“The freight market has so much more potential because of spot market volatility and also the wider customer base,” Gibson said.
To come up with a reliable estimate of dry bulk shipping rates, the Baltic Exchange averages freight rates estimates from a panel of brokers. The brokers who develop the Baltic Freight Index are seen as neutral since on one day they may be representing ship owners seeking cargo for their ships and the next day a cargo owner looking for the best rate to move its commodities.
The container industry doesn’t have an equivalent to brokers, so to come up with a neutral estimate of container freight rates, the Shanghai Shipping Exchange is using a panel of companies with 15 carriers and 15 freight forwarders or shippers who buy transportation to get a neutral opinion.
Eleven of the 20 largest container carriers are supplying panelists to develop the index, while the shipper-forwarders are mostly Chinese firms.
Amir Alizadeh-Masoodian, a reader in shipping economics at the Cass Business School in London and co-author of the book Shipping Derivatives and Risk Management, notes the Baltic indexes are updated daily.
The fact the SCFI is determined on a weekly basis and that container freight is generally purchased over a long period of time — sometimes for months or on an annual basis — could make them more difficult to trade.
He also noted that when dry bulk trading started up, trading was based on the Baltic Dry Index, an index based on the cost of moving several different commodities on several different routes with several different size ships.
That proved not to be popular, he said, and today most trading is based on different components of the Baltic Dry Index which focus on a particular trade.
Derivatives based on the SCFI may be attractive to speculators, but Alizadeh suspects that “for a company like Wal-Mart or Target in the U.S. that wants to use the index to secure their transportation costs or even shipping companies operating between Shanghai and the U.S., they are not going to want to use an index where the trades they are interested in may represent only about 20 to 30 percent of the index weight.”
Clarkson’s Gibson agreed, and noted it will be possible for companies to trade either the comprehensive index or individual components. For example, the Morgan Stanley-Delphis contract was based on the Shanghai to North Europe component of the SCFI.
Gibson said Clarkson is focusing most of its attention on marketing derivatives based on the four largest export trades out of China which are also the most heavily weighted components of the SCFI:
• Shanghai to North Europe.
• Shanghai to the Mediterranean.
• Shanghai to the U.S. West Coast.
• Shanghai to the U.S. East Coast.
“Overall, I think it’s a positive move, because about 25 percent of the world trade is containerized shipping, so to have a liquid market in container shipping to be able to hedge exposure and manage risk is quite important,” Alizadeh said.
While shippers and carriers can hedge risk by entering into long-term contracts, he said financial instruments give greater flexibility.
“If you enter into a physical contract for a certain volume of cargo, then it is more difficult to get out of the contract if the market moves against you,” he said.
It also gives traders or speculators a chance to bet on downturns in the market, he said.
“A third advantage is that you can break your hedge into different periods — you can have short-term risk management, long-term risk management, and the physical contract. In the physical market you can have long-term and short-term contracts, but by using paper instruments you can rebalance these short-term/long-term exposures as you go along.
“Also in the physical market you have exposure to one counterparty who either performs or delivers against a contract or not. But if you have financial contracts and they are cleared, then you can eliminate counterparty risk,” he said.
Of course, companies must have the expertise to use derivatives and he noted there are also costs and accounting issues for which companies using freight derivatives have to be aware.
“From my discussions in the past, there is some interest among shipping lines for financial products of this type to hedge some of their market risks, but there is no interest from shippers,” said Philip Damas, division director of Drewry Supply Chain Advisors. “It is very different from the bulk shipping sector, because shippers in container shipping are exposed to relatively low risks of freight cost volatility,” defined as freight cost spending in dollars as a percentage of product landed costs in dollars.
“For this reason, I do not think that container derivatives will catch in container shipping, due to lack of demand from shippers,” he said.
The SCFI is based only on freight routes out of China. Shippers of low-value exports from the United States and Europe — things like waste paper, scrap metal, hay cubes and grain — would like to hedge their container shipping costs like shippers of bulk products, Damas said, and in fact may use both bulk ships and containers to move their commodities.
But he also noted it is “not these low U.S.-outbound or Europe-outbound freight rates that container shipping lines would like to hedge. They have such a marginal importance in the overall business of carriers, both in volumes and in revenue generation terms, that they hardly register. So the two sides have no common ground in this respect.”
Gibson agrees with Damas’ point about the importance of freight as a component of total landed cost, but said his firm has gotten interest in the concept of derivatives from shippers moving a wide range of goods, from commodities such as coffee and forest products, to more expensive products such as white goods.
Derivatives have also been a success in the tanker market where freight is much less as a total component of landed cost than in the dry bulk market, he said.
Interestingly, Delphis, which made the first trade is not a participant in trade out of Shanghai, but operates feeder ships in Europe.
But Gibson said a carrier like Delphis might find that its business is strongly influenced by what’s happening in the Shanghai-to-Europe trade. If business is booming from Shanghai to Europe and rates are strong, for example, demand for its feeder services may be strong and vice versa.
Gibson also noted that container freight derivatives can also be used for speculation as well as hedging.
“We have a lot of interest in this product by the financial industry, mainly banks, but also hedge funds, who come from outside of the container shipping industry, but see a lot of potential in using their experience in other markets to predict where freight rates are going in six to 12 months and want to use this product to speculate,” he said.
Traders will be able to trade futures as far forward as they feel comfortable. Initially, Gibson said he thinks it will be possible to arrange trades for rates three or six months forward, but said he would like to see trade going 12 months forward.
In the dry cargo futures market there are trades on freight up to three years out, he said.
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American Shipper +
Last Updated: Thursday, March 11, 2010 1:21:14 PM GMT
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 | | Spiller |
I recently read Jim Collins’ newest book, How the Mighty Fall, which provides a useful structure for thinking about why some global carriers have gotten themselves into trouble.
Collins says mistakes causing a mighty company to fall include:
• Radical changes of philosophy forgetting proven underlying strengths.
• Big acquisitions to create transformation.
• Hiring a visionary outsider not understanding what made the company great in the first place.
Once upon a time a competent ocean carrier contemplating an investment in containerships would first focus on assuring it had earned enough customer goodwill so that at similar rates, it would achieve a better load factor than competitors. Once assured of the earned market share, the second focus of the study was financial: calculate whether market shares based on customer loyalty combined with the cost saving yield from new, more efficient ships (economies of scale, for example) would create cash flow to validate the investment.
The first step, time tested and proved as it was, assuring customers are onboard, was replaced by the false premise that customer loyalty would primarily be obtained (bought) by offering the lowest rates in a trade, that economies of scale (and other cost lowering strategies) were primary aims. The carrier able to buy the largest, most efficient ships would win in the market.
Some global carriers who executed this low-cost growth strategy decided the cost of maintaining individualized relationships with the customers ought also be reduced as a way to increase margins further. The rate department became the primary tool to fill big new ships. The resulting vortex of downward rates sucked carriers with more balanced approaches into the spiral. With rates below even marginal cost, capital structure became the blood pressure keeping the patient alive, the key to being the last man standing. Unfortunately selling shares or bonds does little to put more or higher yielding cargo on the ships.
Many will recall a very great shipping line, more than 100 years old, which grew to top global prominence as a container carrier by creating a new gold standard for service and customer relationship. It grew dramatically in size and proved unambiguously to the world that customer relationship is the key to mightiness.
A decade or so ago that carrier evidently began to forget that fierce customer loyalty was the underlying strength that had allowed growing organically to great size. A highly analytical and introspective cost-focused management moved the carrier from decentralized, direct, personal links with customers to anonymous, institutional service center relationships. Just build more and increasingly less expensive slots and customers will fill them. (After all, customers always ask for lower freight rates, don’t they?)
Simultaneously, and with great excitement, that carrier transformed itself further by acquiring one, and then a second global carrier, building even grander economies of scale. Overlooked was that the acquired organizations lacked the acquiring carrier’s historic core strength: customer commitment. A winning management style was further diluted.
Extrapolating from Collins’ points, I think global carriers, as long as balance sheets hold up, managed by founders, or those steeped in the founders’ winning business philosophies, will do better longer term than those whose managers have forgotten winning lessons of their founders. Those who turned top management over to “fresh minds,” whether financial, legal or other may have lost a thread of past success.
Late last year The Economist reported that Aki Toyoda, Toyota’s new president, said Toyota might be locked in a spiral of decline, a statement stimulated by Toyoda’s reading How the Mighty Fall. Toyoda’s conclusion: Toyota may be at Collins’ Stage 4, “Grasping for Salvation.” Following events suggest that Toyoda had a clear picture of the state of Toyota.
A critical key to recovery, according to Collins, is a leader determined to get “ … back to disciplines that brought greatness in the first place.” The Economist is optimistic Toyota will “put things right,” because ”It has a boss who understands what has gone wrong -- namely, that it has jeopardized its former stellar reputation for quality by pursuing volume at all costs and by failing to put the needs of its customer first … Mr. Toyoda’s approach is … simple, incremental … painstaking attention to what the customers want.”
Motor Trend magazine recently quoted Toyoda: “Rather than asking, 'How many cars will we sell?' or, 'How much money will we make by selling these cars?' we need to ask ourselves, 'What kind of cars will make people happy?' as well as, 'What pricing will attract them in each region?' Then we must make those cars."
Toyoda’s insight about what Toyota must recapture in order to survive applies equally to some global carriers. The lesson is that customer loyalty allows an ocean carrier to build economies of scale, not the other way around.
Peter Spiller
president, Florida Shipowners Group Inc., Florida-Bahamas Shipowners & Operators Association,
Ft. Lauderdale, Fla.
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The world of commercial shipping is a tough place, focused on schedules, asset and freight management, making money and paying the bills.
Until earlier this year, few carriers, shippers and transportation intermediaries would have considered Haiti as one of their places of business. The impoverished island nation offered little in terms of export and import opportunities. The World Bank had ranked the Haitian port system second worst in the Caribbean for corruption.
Then a massive earthquake struck Haiti’s Port-au-Prince on Jan. 12, leveling buildings and killing or maiming more than 200,000 people. To make matters worse, portions of the docks at Port-au-Prince collapsed into the sea and the infrastructure in and out of the city was cluttered with wreckage.
As quickly as the devastation reached news channels throughout the world, ocean carriers that traditionally serve Haiti, such as Crowley and Seaboard, rallied their staffs with a determination to quickly aid the Haitian people. Miami-based Santé Shipping Lines, which started a single container vessel service to Haiti in October, immediately made its 12-bay cross-dock facility available for consolidations of relief supplies. Trailer Bridge donated equipment to serve as local storage in Haiti.
Port Everglades in Fort Lauderdale, Fla., waived all tariffs, such as docking fees, for cargo and vessels delivering relief supplies to Haiti, while express delivery giant UPS donated more than $1.8 million through its charitable foundation to the relief effort, including $500,000 of in-kind services to ship emergency supplies. FedEx has donated more than $1 million in cash to charities and in-kind airlift for Haitian relief.
The list of commercial operators who have stepped forward to offer their logistics and transportation services to government and aid groups to move food, medical supplies and other vital humanitarian assistance to Haiti goes on and on, despite weathering one of the worst economic downturns in the industry’s history. Shipping undoubtedly showed its humanity.
But easing the calamity in Haiti is far from over. The shipping industry will be called upon for many months, if not longer, to help keep the aid supply chain efficiently flowing to Haiti. The efforts to rebuild Port-au-Prince will even offer numerous government-to-business export opportunities in the years ahead.
For the foreseeable future, Haiti will remain a tough place to do business. Let’s hope the shipping industry continues to serve the aid and reconstruction missions in Haiti with compassion and integrity.
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For a company that likes to keep a low profile, the past week has been a rather public one for Geneva-based liner carrier Mediterranean Shipping Co.
On Sunday, London’s Financial Times reported that MSC Chief Executive Gianluigi Aponte was pinning rate volatility in ocean freight rates on shippers. He also refuted claims that MSC had cut rates at the beginning of 2009 to chase market share.
“Shippers are not that deep,” Aponte said, accusing shippers of taking advantage of the overcapacity situation in market in 2009. “They worry always who will ship for $50 less. The shippers are concerned solely by the price.”
MSC overwhelmingly works on a wholesale model in which it deals primarily with freight forwarders. Yet the notion in the market is that MSC started the race to the bottom on rates in the Asia/Europe trade, where base rates infamously plummeted to near zero in the first quarter of 2009. It's a notion that a handful of shippers told American Shipper in the early months of 2009, yet it's a notion Aponte strenuously denied.
“It would have been crass and irresponsible for a company in our business to lower the rates,” he told the Financial Times.
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Aponte, however, did suggest the major container lines would be able to reverse huge losses in 2009 with profits in 2010 and that the major lines would fare better in the long run.
"I think that the big operators will come out very strong,” he said. “We will all recover our losses in 2010.”
As a privately held company, MSC has no obligation to release information about its 2009 financial results.
Aponte's comments follow on the heels of a stunning riposte by MSC Far East Trade Manager Caroline Becquart at last week’s Trans-Pacific Maritime conference, held in Long Beach by the Journal of Commerce.
During a panel in which shippers lambasted carriers for raising rates while slashing capacity and slowing service speeds, Becquart said she was “offended by what has been said about carriers.”
Prompted to defend the carrier industry by the panel’s moderator, maritime consultant Barry Horowitz, Becquart laid into shippers for not fully understanding the shipping business and not comprehending how difficult it was for carriers to sell space. She also emphasized that it was the carriers’ right to remove capacity at any time.
For a handful of lines, having two newsmakers in one week would be nothing out of the ordinary. But for the notoriously private MSC, it was a particularly newsworthy week. — Eric Johnson
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On Second thought… By Dietmar Jost
On Jan. 1, the agreement on establishing a Customs Union between the Russian Federation, Belarus and Kazakhstan entered into force.
By July 1, a common Customs tariff and a common Customs law will be put in place and the Customs Union will become fully operational.
Clearly, the creation of a Customs Union is a very welcome development from a business perspective, in particular if the Customs Union is accompanied by institutional reform and strengthening of the respective customs administrations concerned. Much has happened in recent years and the World Bank is funding large-scale multi-annual reform and modernization programs in these countries. But much remains to be done.
The agreement to form a Customs Union among the three countries was signed Nov. 27 at the summit of the Eurasian Economic Community (Eurasec) by the presidents of the three countries. Other former Soviet neighbor countries are considering to join the Customs Union. Initially, Tajikistan will have the status of an observer, while Kyrgyzstan is working on becoming a member.
Customs Unions are very substantial and critical steps towards regional economic integration, which has become a worldwide trend, partially caused by the slow process at the World Trade Organization (WTO) to conclude the Doha round of trade negotiations.
For the Customs Union between Russia, Belarus and Kazakhstan, the Customs Union could indeed be seen as a first step towards a “European Union of the East.” The European Union started as a Customs Union in 1958 with only six member states at the time. However, it took a few decades before the common internal market came true in 1993 and the process is still not completed.
Regional economic integration is a slow process requiring strong political will over a longer period of time and works best among equal partners. Looking at the economic data of the three countries, it comes clear that Russia is by far the strongest economy of the three. In 2008, the International Monetary Fund’s (IMF) world gross domestic product ranking saw Russia in eighth place, Kazakhstan in 55th place and Belarus in 71st. It is difficult to imagine that negotiations among the three countries and with potentially new members will be conducted on a level playing field, as Russia is politically, strategically and economically too powerful.
Much can also be speculated about the inner motives and intentions of forming the Customs Union. After the collapse of the Soviet Union, many attempts were made by Russia to re-establish some form of regional union such as the Commonwealth of Independent States (CIS). With Belarus, for example, Russia has tried to establish a Customs Union since 1995, which now has come true and is a clear sign of Russia’s ambitions and political wish to dominate its former Soviet neighbors.
There is also the discussion at the Geneva-based WTO about the three countries’ intention to jointly pursue WTO membership as a Customs Union. WTO membership is a high priority matter for Russia and Kazakhstan. Russia has sought membership for more than 16 years, and while the country may have hoped to accelerate the process by seeking membership via the Customs Union rather than through individual membership, negotiators in Geneva fear that the process could be even further delayed.
Regardless of the political motivations and intentions of Russia and its neighbors with regard to the Customs Union and towards regional integration, for the business world inside and outside of the three countries, the Customs Union means good news. It will take some time before the three respective customs administrations will be able to fully apply the new common Customs code and common cross-border Customs procedures. As for the Customs code, this will hopefully be fully based on the Revised Kyoto Convention, the international standard for customs legislation developed and governed by the World Customs Organization. So far, only Kazakhstan is a contracting party to this important international convention and this only very recently, since June 19, 2009.
However, the prospect of abolishing or significantly reducing border crossing formalities between the three countries will reduce cost and unleash additional economic growth. So far, the three countries do not show impressive international rankings when it comes to logistics, ease of doing business and Customs performance. Much remains to be done and the Customs Union can present an important milestone towards tangible Customs reform and performance improvements.
In the Doing Business Ranking of the World Bank, Belarus ranks 129th followed by Russia at 162nd place and Kazakhstan at 182nd place of 183 countries measured. The Logistics Performance Index (LPI) of the World Bank and its Customs performance sub-index show Kazakhstan on 62nd and 79th and Russia on 94th and 115th place of 155 countries measured. Belarus is not even included in the LPI ranking.
Hopefully, the three countries will engage in open and formal business consultations about the implementation of the Customs Union, as the trade and transport industries have much experience to share with the Customs administrations with regard to prioritizing and developing efficient and effective cross-border operations and cooperation.
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Including an NVO in your carrier mix may be a good strategy.
 As a shipper who negotiated global ocean contracts exclusively with ocean carriers, the idea of negotiating a contract with a non-vessel-operating common carrier came about in 2009 for my former company’s intra-Asia trade.
We found that many of our intra-Asia, origin-destination pairs would be better served by a number of ocean carriers with whom we had no previous business experience. We also knew from our conversations with several of these carriers that they would not agree to all of our terms and conditions. Therefore, one solution was to negotiate with an NVO and use its contracts with the various ocean carriers that did provide the service we needed in those trade lanes. Partnering with the selected NVO turned out to be a good solution.
From my experience in using an NVO and, given the current state of the shipping industry, shippers who traditionally negotiate ocean contracts directly with ocean carriers may want to consider allocating a certain percentage of their cargo to an NVO service contract.
Negotiating with an NVO could provide shippers the following benefits:
• Having an NVO manage non-core, carrier relationships gives the beneficial cargo owner (BCO) access to more shipping opportunities and alternatives without having to have direct contract relationship with the carriers.
• The NVO is a sounding board to obtain market intelligence and to take advantage of the NVO’s rates in certain trade lanes at different times during the year when it’s competitive to do so.
• The NVO helps to manage seasonality, equipment needs, sourcing shifts and transit requirements through its flexible and multiple carrier options.
In looking at each of these advantages in more depth, the NVO allows the BCO to develop more strategic partnerships with fewer carriers. In today’s cost reduction environment, developing an NVO partnership provides the BCO with access to more carriers without having to expand its bid process beyond about four or five
carriers.
In the volatile shipping realities of carrier networks, capacity changes and equipment imbalance, NVOs can move with the market in real time and provide additional market intelligence to their clients.
The NVO is essentially an independent insurance broker. Like insurance brokers who have access to numerous underwriters to provide their clients with the best insurance coverage-cost for their home, life, car or recreational vehicles, the NVO uses its global volume commitments with an array of ocean carriers to meet its service commitments to the BCO. While individual ocean carriers provide rates based on how their assets are being utilized (i.e. container turn time, delivery destinations that match their export cargo needs, consistent monthly volumes verses high seasonal shipping patterns, etc.), the NVO, unconstrained by assets, is able to get the best rates from any of the transpacific lines. In other words, the NVO compliments the BCO’s mix of carriers and is not a substitute for direct carrier negotiations and the valuable partnerships the BCO develops with its primary carriers.
In talking to several NVOs, they are gaining more and more BCO business by building partnerships based on delivering what they promise. Because NVOs do not have the carriers’ infrastructure of asset ownership, NVOs have more flexibility in meeting the BCO’s delivery requirements with lower margin requirements in their rate offerings.
I suspect the growth in the NVOs’ transpacific business may be the direct result of one or more of the following reasons:
• Many of the sales representatives ocean carriers laid-off over the past 18 months have joined NVO companies. Guess on which shippers they are making sales calls!
• Many BCOs suspect and fear that the continuous restructuring of the trade lanes in 2009 will continue in 2010.
• The Transpacific Stabilization Agreement announced emergency rate increase on Jan. 15 was essentially a wakeup call to BCOs that the certainty of their annual contracts has changed.
A BCO not used to working with an NVO is probably wondering if it can get the same contract terms and conditions from an NVO that it receives from an ocean carrier. The answer is yes and no.
If you are seeking a 12-month contract, the NVO will base its rates on what general rate increases (GRI) and peak season surcharges (PSS) it can expect to pay over the 12-month period. In some cases, the NVO will approach one or more carriers with whom the BCO would not be negotiating a service contract to obtain a fixed annual rate for the known BCO. If this is not possible, the NVO will provide an annual rate knowing it will be using its broad carrier mix to try to mitigate any GRIs or PSSs during the 12-month period.
Given the uncertainty of the market in 2010, a BCO may get better overall rates from an NVO if the BCO requests an initial contract length of only six months. I know of other NVOs who prefer to operate on a best commitment understanding with the BCO and then work hard throughout the year to give the BCO the most competitive rates. While this latter approach provides less certainty to the NVO’s 2010 ocean spend, it eliminates any buffers built into rates to accommodate any GRIs and PSSs which is an advantage for the BCO.
My research found NVOs are not alike, but their behavior is similar in negotiating the best rates and service for their clients.
There are essentially two types of NVOs:
• One that operates like the independent insurance broker, basically getting the BCO the best rates from a variety of carriers. They have very little infrastructure investment outside of an office staff that manages bookings, issues bills of lading, offers origin consolidation for less-than–containerload cargo, and provides destination customs brokerage and arrival services. These NVOs differentiate themselves by the number of global containers they control and efficiency of their back office and customer service.
• Another that sells multiple services beyond just ocean transportation, e.g., origin consolidation, air freight, destination brokerage, destination warehousing and trucking. These NVOs may be the BCOs’ air freight forwarders, so they are in a position to offer ocean as a bundled service option to clients.
For those who read my January article (“An Endurance Race,” online at www.AmericanShipper.com/links) I recommended negotiating contracts with ocean carriers that create less variation in the cyclical ocean freight rate fluctuations. Does including an NVO in a BCO’s negotiation process contradict this point of view? Not really, as I believe a BCO should try to have rate stability for a large part of its annual ocean freight, but it may want to allocate a portion of its cargo to an NVO that moves with the traditional supply/demand cycle. This balance will ensure the shipper is getting a good deal over time and helps validate whether it has a good long-term model that results in less variation in rates over time.
John Isbell is vice president of Starboard Alliance Co. LLC, a global supply chain and logistics company, and can be reached at john@starboardalliance.com.
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It was in mid-December that Transpacific Stabilization Agreement carriers announced they would seek an emergency revenue charge (ERC) for shipments beginning in mid-January.
But it took until the carriers started actually pressing for those rate hikes — which TSA justified as bringing rates to more reasonable levels than they were able to negotiate in spring 2009 contract discussions — for shippers to publicly respond.
In a scathing critique of the mid-contract increases, the Asian Shippers’ Council and its constituent councils decried the manner in which the world’s largest carriers were able to rewrite the terms of annual deals.
“What good are service contracts if shipping lines can just alter them without proper consultation with shippers?” Willy Lin, the shippers’ council’s convenor for Greater China, said in an ASC statement blasting the rate hikes.
The ASC said that “since the beginning of 2009, when the world economy was struggling to recover, TSA members have imposed a string of surcharges, including a general rate increase, bunker adjustment factor and currency adjustment factor. This has pushed the all-in ocean rate for a 40-foot container from Singapore to the U.S. West Coast from $1,500 in early 2009 to $2,500 in 2010 pre-ERC. If the ERC of $400 is factored in, an all-in rate for a 40-foot box is $2,900.”
John Lu, ASC chairman, added: “While TSA may be able to exploit its monopolistic position in the Asia/U.S. trade to push through the ERC, what recourse do shippers have?”
Rather than heed the anger of their customers, however, transpacific carriers are showing real determination to push through rate hikes. Buoyed by gradually increasing demand during what’s normally the slowest time of year, and energized by their successful efforts to temporarily redress the supply/demand balance, carriers seem determined not to repeat the mistakes of 2009.
Members of the Canada Transpacific Stabilization Agreement (which adopted similar emergency revenue charges as the TSA in January) said in early February that beginning March 15, they will raise rates further for container shipments from Asia to Canada.
Since all CTSA members are also TSA members, look for the TSA to announce a second rate hike ahead of spring negotiations (if it hasn’t already happened by the time you’ve read this).
It’s a strange situation in which shippers find themselves. They know they underpaid for transpacific service last year, and demand now is stronger than 2009 but weaker than 2008. They know a horde of vessels capable of carrying containers are parked. Yet they are told there is a capacity crunch, with cargo being left on the docks of some of Asia’s largest ports and carriers reporting utilization percentage rates in the high 90s.
If carriers are successful in pushing through significant rate hikes in spring — the TSA is seeking $800 per TEU to the U.S. West Coast — that will have taken rates to about the level they were two years ago. But there’s every chance that carriers, after the negotiations are finished, could fall into the familiar pattern of market share grabs in the second half of the year. A lot of capacity is due to be delivered and slow steaming can’t absorb all the excess capacity that exists today, much less that which is pending.
Widespread scrapping — and we’re talking about hundreds of thousands of slots being wiped away — is about the only way the supply/demand gap would be truly be bridged.
In the meantime, Asian exporters will continue to be outraged by their relative lack of clout in the ocean freight chain. High-volume importers may continue to get favorable contract terms, but export shippers (their suppliers) will feel the squeeze of higher rates and surcharges because demand isn’t quite so high to justify those rates yet.
Did some lines deserve to fail?
As it appears that many of the lines perched on the precipice in 2009 have indeed made it through the worst of the storm, there’s building sentiment about how these lines’ survival might affect the liner trade’s recovery.
The question is whether lines that managed the crisis well and didn’t need outside government or creditor intervention should be penalized for doing so (incidentally, I’m not referring to lines that managed to raise cash through issuing bonds, shares or rights to investors, as those mechanisms were internal).
The theory is, if several lines that sunk deep into the red and required bailouts had gone out of business, it would have helped the remaining lines, who would secure the business lost by the bankrupt lines.
It’s an issue we’ve addressed recently (“Shipping’s not fair,” January American Shipper, page 22, or online at www.AmericanShipper.com/links). But in that instance, it was other carriers and ship owners making the case. More recently, analysts (seemingly objective, and with no skin in the game) have brought up the same issues as they try to forecast what will happen in 2010.
“Taking a step back, although things are looking up we need to consider the caps to the upside that exist coming from 1) excess tonnage of some 1.5 million TEUs in January 2010 (even if some will never come back … a good portion will come back), and 2) excess players who were bailed out and who remain as competitors when they should have been wound down before emerging from restructuring,” Charles de Trenck, head of the Hong Kong-based transport advisory firm Transport Trackers, wrote on Jan. 28. “This process would have reduced their business volumes more and given the real survivors their edge.”
Neil Dekker, editor of Drewry Shipping Consultants’ Container Forecaster, wrote in mid-December: “Our assessment in June was that the container industry would lose about $20 billion this year, and in this environment it is difficult to believe that there will not be more casualties. It is a very debatable point whether or not CSAV, Hapag-Lloyd and Zim have effectively gone bankrupt this year, but fortunately for them, they have been bailed out.”
Analysts who cover the industry can only look at the information in front of them and try to decipher what it means. At the beginning of 2009, they all saw a huge amount of capacity coming online, with declining demand. They also saw the balance sheets of a few carriers, added the totals up and figured some lines would likely go out of business. But analysts aren’t always able to calculate the unknown variables, like how willing a government or creditor is to salvage a failing business.
Perhaps the reason analysts are calling attention to the idea that some lines should have gone under last year is to justify their forecasts from 12 months ago. But more likely, it’s an objective forecast that because those lines didn’t fail, the rest of the industry might suffer a little more in 2010.
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