In the introduction to the Air Logistics Handbook
, a university-level guide to the air cargo industry due out next month, Virgin Group head Richard Branson wrote an introduction aimed at convincing people to pursue air freight logistics as a career.
The "outshining" industry, he said, is an important part of world commerce that is in need of new recruits.
“Air logistics is a phenomenal industry and has become even more important not only to the success of airlines but also to every consumer and business leader around the world," he wrote in the introduction. "Before aircraft, products moving between countries spent weeks at sea. Today, it takes just hours to move imports and exports from one side of the world to another, putting air logistics at the very heart of world trade. Without the flow of goods and passengers around the world, our way of life and the development of poorer countries’ economies wouldn’t exist." - Jon Ross