The American Road & Transportation Builders Association has launched a website and social media campaign to help get the word out about the trouble facing the Highway Trust Fund.
The website and campaign, dubbed Transportation Makes America Work, is aimed at members of Congress, and will include infographics and sound bites about transportation’s importance.
“People’s eyes glaze over when you talk about trillion dollar capital needs, ‘X percent’ of roads, bridges and transit systems that need repair, and multi-billion dollar government programs,” Pete Ruane, the group’s president and chief executive officer, said in a statement. “What we are doing is taking that data, disaggregating it, and creating mind images that people can relate to. We’re presenting facts in ways that families can talk about transportation issues around the dinner table — so they can understand where their gas tax dollars are going and why.”