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Commentary: Apple’s logistics lessons from maps

Markets

Friday, October 05, 2012

When Apple released its latest iPhone last month, the logistics and freight world was predominantly focused on observing the way it secured components, manufacturing, and final product shipments in an attempt to keep up with demand, but Apple can teach further lessons now that consumers have the device in hand. Apple has moved away from its Google Maps partnership and launched its own Apple Maps, which has been such a problem that Apple’s Chief Executive Officer Tim Cook apol...

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