The logistics and trade management software developer Kewill on Monday unveiled a new platform aimed at improving the coordination of logistics and transportation operations and global trade compliance for its users.
The new platform, called Kewill MOVE, is intended to allow Kewill to tap into a wider base of potential users, including deeper offering for beneficial cargo owner (BCO) verticals. Kewill’s logistics and transportation modules are more commonly used by freight forwarders and third party logistics companies as backbone systems.
MOVE, however, will integrate Kewill’s wide array of applications in both operations and compliance into a cohesive offering. The broad solution suite within MOVE addresses six key areas, Kewill Chief Marketing Officer Evan Puzey said in an interview with American Shipper
: transportation, warehousing, compliance, trade, integration, and visibility.
“This single platform approach is what the market has been looking for within the enterprise software space, available within a single solution set,” Puzey said. “Over Kewill’s history we’ve had a deep offering in the LSP (logistics service providers) space. In extending the platform, our goal is to focus more on the shipper space.”
Kewill is targeting three key verticals – retail distribution, manufacturing, and LSPs.
“We have a strong presence in retail today, mainly around the trade and compliance space and the multi-carrier parcel space,” Puzey said. “Our goal is to try to drive more of the solution set into that market.”
A key benefit of the platform for manufacturers is that it can allow them to avoid being married to a system provided by a particular 3PL.
“As companies tend to outsource their logistics operations (to 3PLs), they go to a third party’s system,” Puzey said. “But they’re not just using their trucks and sheds, they’re also using their systems, which makes it harder to change partners. It locks them into that system. With this platform, manufacturers can own the software, utilize the hard assets of their providers, but own their system to make it easier to change providers.”
Puzey also stressed the visibility component of MOVE.
“In the past, we had individual reporting visibility,” he said, meaning reports could be generated from individual solutions provided by Kewill. “In new platform, we have the ability to deliver a single visibility solution that sits across the top of the other components. It helps companies manage data entry. They can log in once and access any of the functionalities. With that visibility layer, users get information from across the entire platform, as well as from other trading platforms.”
Puzey emphasized Kewill’s ability to incorporate all transportation modes, including parcel, and regional modes, like road, rail, and barge.
MOVE is available in both on-premise and cloud-based deployment models.